Everyone talks AI. Few can decide.

Strategy consulting and AI advisory for decision-makers. The age of AI will not belong to those who own the most technology, but to those who lead with the most clarity.

Strategy needs judgment. AI needs direction. Leaders need both.

Progress expands what we can do.

It does not make the decision for us.

Athena stands for clarity of perception, Aurel for sovereignty of judgment. Together, they describe what leadership must deliver in the age of artificial intelligence: see more, distinguish what matters, and act with resolve.

Athena & Aurel conceives strategy the way it must win today: AI-native from the first analysis to the final message, orchestrated by human judgment.

The conviction behind it: the AI age will not belong to those who own the most technology, but to those who lead with the most clarity.

Which is why not a fixed team, but a network: subject-matter thought leaders, forward-deployed experts, and engineers. Assembled anew for every mandate, cut precisely to the task.

What we deliver for you.

We develop AI-native strategies, agentic workflows, and governance for organizations embedding AI in strategy and operating models.

WORKSHOPS / KEYNOTES

Ideas that move a room — and an organization.

Strategic impulses for leadership teams, organizations, and political decision-makers — as an intensive working session or a focused keynote.

Workshops & Training

AI-native strategies, agentic workflows, campaigning, and strategic communications — tailored to your organization and its current challenges.

Keynotes & Briefings

Focused perspectives on artificial intelligence, political communication, and the future of the public sphere.

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Meet Juri

Juri Schnöller is a strategic advisor and entrepreneur with more than twelve years at the intersection of politics, technology, and public communication. He counsels parties, institutions, and companies on strategy, AI and communications, drawing on campaign experience gathered in the arenas of Barack Obama, Angela Merkel, and Ursula von der Leyen.

After building and exiting his first agency Cosmonauts & Kings, he founded Athena & Aurel to bring classical counsel and AI-native systems under one roof. He translates strategic complexity into clear decision foundations and operating models that keep organizations able to act. As a trainer for political foundations, he regularly runs workshops for emerging political leaders around the world.

Juri studied Public Management and Political Science at Zeppelin University and in Washington, D.C. He is the author of Agile Demokratie and the Public Arena Playbook.

CONTACT

Ready when you are.