Everyone talks AI. Few can decide.
Strategy consulting and AI advisory for decision-makers. The age of AI will not belong to those who own the most technology, but to those who lead with the most clarity.
Strategy needs judgment. AI needs direction. Leaders need both.
Athena embodied intelligence that precedes the battle: seeing what others overlook.
Aurel embodied calm within it: judging while everything urges haste. One without the other is worthless. Intelligence without calm turns frantic, calm without intelligence turns blind.
Two thousand years later, machines are accelerating the world's knowledge, and turning that old union into the rarest ability of our time.
Athena & Aurel conceives strategy the way it must win today: AI-native from the first analysis to the final message, orchestrated by human judgment.
The conviction behind it: the AI age will not belong to those who own the most technology, but to those who lead with the most clarity.
Which is why not a fixed team, but a network: subject-matter thought leaders, forward-deployed experts, and engineers. Assembled anew for every mandate, cut precisely to the task.
Meet Juri
Juri Schnöller is a strategic advisor and entrepreneur with more than twelve years at the intersection of politics, technology, and public communication. He counsels parties, institutions, and companies on strategy, AI and communications, drawing on campaign experience gathered in the arenas of Barack Obama, Angela Merkel, and Ursula von der Leyen.
After building and exiting his first agency Cosmonauts & Kings, he founded Athena & Aurel to bring classical counsel and AI-native systems under one roof. He translates strategic complexity into clear decision foundations and operating models that keep organizations able to act. As a trainer for political foundations, he regularly runs workshops for emerging political leaders around the world.
Juri studied Public Management and Political Science at Zeppelin University and in Washington, D.C. He is the author of Agile Demokratie and the Public Arena Playbook.
